Job Details
Experience: 4-6 years Responsibilities: Serve as performance marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers Partner with cross-functional stakeholders to understand business line challenges and translate those into insights and performance driving marketing programs Support acquisition efforts through online channels including Paid Channels (Search, Display, Social) and Social media channels Develop integrated performance digital strategies by always maintaining a multi-channel customer centric approach; in parallel, links all initiatives to business results and understands how to measure success accordingly Work in collaboration with media (display and search) and creative heads to ensure strategic performance marketing thinking translates into creative excellence Proactively identify conversion breakdowns on client's sites by analyzing hotjar data and purchase funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion improvement opportunities Lead conversion rate optimization programs, including identifying, evaluating and prioritizing optimizations, for increasing conversion rates and revenue generated from paid channels Communicate results and insights up to clientsQualifications 4-6 years of relevant experience with digital channels and performance marketing Experience in performance marketing campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEM), social media, and digital analytics Experience with audience targeting, conversion rate optimization, AB testing