Associate Director Marketing Star Sports Job In Hong Kong Disneyland In India, Mumbai

• Redefine the brand framework for Star Sports to ensure that it is in sync with the fan expectations and remains relevant in today's multimedia world
• Define the omnichannel fan experience with the SS brand and ensuring that each experience for the fan is world class
• Helps design & define the digital/social experience and ensure that the brand increases fan engagement, to start and maintain consumer dialogue in social media
• Define the social roadmap & the role that each social platform needs to play in acquiring and engaging fans
• Fosters a strong opinion-leader network in culture and entertainment to drive brand image and visibility.
  
  

• Delivering brand awareness / preference metrics for SS
• Managing brand standards across all touchpoints
• Fan acquisition & engagement metrics
• Cross functional collaboration

• MBA (preferably from premium B School)
• 10-12 years of experience in Marketing with at least 5 years in Brand Marketing honed over large iconic Indian / global brands

• Proven ability to develop brand and marketing strategies
• Ability for leading the execution in a multi project, multi stakeholder environment
• Experience i n identifying target audiences and devising effective campaigns at PAN India level
• Data and Insights Driven decision making

• Avid Sports enthusiast
• Disposition to groom the next line of Brand Managers to lead independent projects and progressively take up higher responsibility

Hong Kong Disneyland is looking for Any Graduate / Post Graduate profile candidates.