Job Details
Roles and Responsibilities for Digital marketing Executive cum SEO 1) Online marketing planning and strategy execution 2) Create a regular publishing schedule and promote content through social advertising 3) Integrate all channels of marketing (Social Media, SEO, Content Marketing, Email, Print and Digital Marketing) 4) Maximizing site traffic by utilizing Search Engine Optimization keywords & Generation of inbound traffic a) Manage or oversee all social advertising campaigns b) Google Ads / Facebook Campaign / Linkedin Campaign management 5) Development of brand awareness and online reputation Improve search-engine rankings by creating Links across the web & implement link building strategy 6) Optimize copy and landing pages for search engine marketing 7) Research and analyze competitor advertising links.
8) Creation and publishing of relevant, original, high-quality content for websites and social media platforms 9) Social media promotions and establishing a presence on the social media network 10) Perform keyword research to achieve business objectives 11) Generating, researching, and pitching ideas for posts 12) Writing, editing, publishing, and promotional content 13) Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords 14) Maintaining & updating company site 15) Creating posters & Flyers by using the given information & posting it on social media pages 16) Manage all social advertising campaigns like googleads, face book campaign, LinkedIn campaign.
Requirements and skills Proven SEO experience Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing Good experience in using canvas SEO & word press Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (eg, Google Analytics, NetInsight, Omniture, WebTrends) Experience with bid management tools (eg.
, Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM Candidates with 1 to 5 years of work profile (Online Marketing / Social Media Marketing / SEO / SEM) Excellent English writing, research and communication skills Creative and strong understanding of target audience and industry trends Proficiency with Social media platforms and SEO Expertise in Email Marketing and hands-on experience in the Zoho campaign