General Manager Marketing Us Job In Character Sketches In Bengaluru / Bangalore, Mumbai

• Execute marketing strategy across direct and partner channels
• Design, plan, manage, and optimize integrated digital campaigns across free and paid marketing vehicles
• Create nurture campaigns to turn leads into SQLs
• Create lead generation programs to grow target markets developing inbound marketing
• Develop partner messaging to recruit new MSP partners and co-market with them to drive demand.
  
  
• Develop creative partner content, materials, playbooks, communications, social media, newsletters, and portals to inform, engage and activate partners
• Help manage marketing budget and expenditures with ROI and P&L projections; manage marketing to quantifiable quotas and metrics within marketing budget
• Work closely with India based SDR (inside sales) team to develop outreach campaigns and cadences
• Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross-sells and upsells; convey confidence in owning a pipeline number
• Have a passion to launch new products to the market

• Bachelor's Degree from an accredited college or university;
• Knowledge of SDR and channel marketing functions
• 10-20 years of marketing work experience in technology.
  
  
• Mix of direct and partner-based marketing
• 5+ years in a B2B SaaS or IT Services marketing role
• Proven experience designing, crafting, and organizing integrated campaigns such as webinars, email marketing cadences, whitepapers, case studies and customer testimonials across the entire customer lifecycle
• Basic technical understanding in the following environments is a plus: B2B, SaaS, and cloud services providers such as Microsoft Azure, VMware, Citrix

• Understanding of principles and methods for showing, promoting, and selling SaaS or IT Services.
  
  -This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
• Good verbal and written communications skills with the ability to create new content, conduct presentations, and influence the audience
• Takes the initiative and willingness required to take on responsibilities and challenges; is reliable, dependable, taking ownership of work

Character Sketches is looking for Bachelor Of Science (b.sc), Bachelor Of Computer Application (b.c.a), Bachelor Of Technology (b.tech/b.e), Bachelor Of Commerce (b.com) profile candidates.