Job Details
Position:Inside Sales / Business Development / Lead GenerationExperience: 7+ YearsLocation: Anywhere (WFH)Job Description:Position We are looking for a Senior Research Analyst who will be responsible for (a) performing market research for B2B Lead Generation in North America and Europe and (b) execution of outreach campaigns for sales development purposes There is a career growth path into Marketing, Customer Success Management or SalesResponsibilities Understand the product to be marketed Define target market segments in form of ideal customer profile (ICP).
Define prospective customers in form of a buyer persona (decision makers, influencers, advisors, other) Discover market insights and market signals that could be used for prioritization of the most relevant companies and individuals Develop go to market strategies to connect with potential customers Use third-party databases to find, export, and filter companies, people, and their contact information Search the Internet and other publicly available sources for companies and people.
Configure outreach campaigns (email, LinkedIn, cold calling) with relevant scripts and recipients Monitor outreach campaign performance metrics to ensure seamless execution and performance Analyze campaign results and fine-tune campaign configuration Understand challenges and propose solutions to optimize outreach campaignsRequirements Must have a marketing or sales track record of working in technology, design, and consulting business with professional experience of 4-8 years.
Strong oral and written English communication skills with ability to freely communicate directly with our customers in North America and Europe Good knowledge of the Information &Technology industry Must have good analytical and research skills Good to have domain knowledge of different industries Hands-on experience with marketing tools such as company and people databases, finding emails, and email verification.
Strong knowledge and experience in Microsoft (Word, Excel, PowerPoint) and Google Workspace (Google Docs, Google Sheet) Must be well versed with Excel functionality for data transformation and data analysis Hands-on experience in collecting relevant information by means of web scraping Practical experience in filtering, consolidating, and cleaning up the data Must have experience in data preparation, manipulation, and report generation.
Good design and project management skills