Inviting Applications For Key Account Manager Modern Trade Job In Hindustan Unilever In Mumbai, India

• Create & maintain positive business relationship with direct end customers by continuously proposing solutions that meet their objectives
• Develop and manage sales strategy for each of the designated account customers
• Develop strategy for acquiring new customers in line with Unilever strategy.
  
  

• Close the deal with customer by negotiating trade terms, trade funding & counterparts according to Unilever strategy
• Manage overall category investments for the customer
• Share of Shelf, Face ups alignment with the account Overall healthy share of shelf to be ensured in the category

• Lead and execute Joint Business Planning together with the customer in line with both organization & customer objectives.
  
  
• Develop account specific strategic plans
• Generate insights for customer/channel (in store layout, planogramming, traffic)
• In store visibility/highlight display, continuously improve share of shelf vs competitor to amplify impact of product visibility on consumers
• On shelf availability as per the stocking norm set for each SKU
• Ensuring service rates.
  
  
• Preparing volume forecasts & plans
• Plan regular activations/Joint Marketing Plan to create excitement in the category
• Assortment catering to different formats/channels

• Measure and review category performance retail margins and customer profitability
• Meet and exceed growth, revenue and market share.
  
  

• Category growth & overall performance (Nielsen, turnover, POS, market shares, field reports)
• Shopping missions
• Shopper understanding
• Launch performance (POS)
• Key call to actions from Joint business planning

• Identify new sales opportunities (Up selling/Cross selling).
  
  
• Review sales achievement & create dashboard, scorecards which facilitate informed account management decision making & strategy formulation
• Strategies to recruit new consumers & retain existing ones
• Assortment differentiation between formats

• Growing categories competitively and profitably
• Building categories of the future.
  
  
• Sales target achievement
• Share of shelf, share of sku base, quality of distribution
• In-store execution Share of promotions
• Retail margin and customer profitability
• Service levels / on shelf availability.
  
  

Hindustan Unilever is looking for Any Graduate / Post Graduate profile candidates.