Marketing Campaign Manager Job In Philips In India

Job DescriptionAbout the OrganizationRoyal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health Philips' health technology portfolio generated 2018 sales of EUR 181 billion and employs approximately 77,000 employees with sales and services in more than 100 countries.

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, focused on improving peopleu2019s lives through meaningful innovation in the areas of Health Care and Personal Health Philips has strong Brand Equity and recognized amongst most Innovative Companies globally growing better than industry and gaining market shares across categoriesu00A0Business title: Marketing Campaign ManagerJob DescriptionYou are responsible for (not limited tou2026)General Marketing

• Campaign Management: end2end campaign strategy & execution across linear/analog/digital/SM platforms
• Co-ordination: assist sales team in executing general marketing & customer/consumer engagement activities
• Strategy: Build strategy(s) in sync with the business & brand objectives Leverage existing tools & resources.
  
  
• Annual marketing plan/calendar: partner with sales team to develop, design, and activate an annual calendar that leverages and supports our business priorities
• Creative Content development:u00A0leverage existing/global marketing material and customize as needed, guided by insights & a deep u2018consumer personau2019 understanding
• Analytics: establish clear campaign targets and track and measure results to constantly improve ROI/choices maximizing our budgets across marketing activities
• Budget management: collaborate with relevant stakeholders to forecast, secure, and manage necessary budgets and resources

Digital Marketing

• SEO: Focus on developing a strong organic footprint by optimizing performance of web pages u2013 optimise content mapped to customer journey () u00A0for maximizing visibility and improving ranking across all search engines.
  
  
• Content Strategy: Create/update the paid media plan (Banner & Display + Content Syndication) in line with the campaign needs and also to optimise ROI from Paid Search investments
• Perform ongoing keyword discovery, expansion and optimization
• Email Marketing: develop methods (content, landing pages, micro-campaigns, effective call-to-action approache etc,) and routinely consider how to improve email experience

Requirements (proficiency in all above is non-negotiable)

• Experience: 5+ years (atleast 3 yrs in a marketing function & min 2 yrs in digital marketing)

• Qualification: Bachelors/Masters degree in Marketing with relevant credentials in digital marketing
• Experience building or managing direct-to-consumer/patient brand, highly preferred
• Attention to detail with excellent organizational, planning and project management skills
• Data driven - insight(s) based approach Numerically savy
• Excellent written, interpersonal and verbal communication skills
• Exceptional vendor management skills negotiation and management skills
• Demonstrated ability to work in a matrixed environment, problem solve, and prioritize to drive the business
• Collaborative, optimistic, curious, and with a natural drive to deliver results

Ability to show a u2018case studyu2019 designing and implementing a digital experience leveraging consumer insight and technology to drive personalized consumer experiences a plus

Philips is looking for .

Philips is looking for Any Graduate / Post Graduate profile candidates.