Job Details
1 Lead the product & brand marketing to build strong demand generation ahead of new product launches 2 Develop comprehensive product marketing strategies (paid, partner, product, etc) 3.
Develop & execute new acquisition strategies such as partnering with influence-rs, testing SINGEM value proposition in social media to create product activation's and promotion that accelerate adoption 4 Make best use of marketing channels (SEM, SEO, Direct mail, Social, TV, and Marketing etc) &create team to optimize the channel mix &deliver breakthrough campaigns that boost awareness and acquisition 5.
Focus on implementing programs that consistently generate new, high quality leads for our company 6 Self-starter with the ability to build programs from scratch is ready to roll up your sleeves and get things done 7 Experience with building buyer/user personas ideally in financial services.
8 Track record of driving lead generation and marketing awareness efforts 9 Experience with marketing tools Hub spot, Google Analytic, Ad words, etc