Senior Cmi Executive B W Hive Job In Hindustan Unilever In Mumbai, India

ABOUT UNILEVER:Be part ofthe world'smost successful, purpose-led business Work withbrandsthat are well-loved around the world, that improve the lives of our consumers and the communities around us We promote innovation,big and small,to make our businesswinand grow and we believe in business as a force for good Unleash your curiosity, challenge ideas and disruptprocessesuseyour energyto make thishappen Our brilliant businessleadersandcolleagues provide mentorship and inspiration, so you can be at your best.

Every day, nine out of ten Indian households use our products to feel good, look good and get more out oflife -giving usauniqueopportunity tobuildabrighter futureEvery individual here can bring their purpose to life through their work Join us and you'll besurrounded by inspiring leaders and supportive peers Among them, you'll channel your purpose, bring fresh ideas to the table, and simply be you As you work to make a real impact onthe businessand the world, we'll work to help youbecome abetter you.

ABOUT CMI:CMI (Consumer and MarketInsight) inULispart oftheCDMO(ChiefDigital andMarketing Office) vertical and is a business partner function whose vision is to 'Drive growth through inspirational and provocative consumer and customer insights'ABOUT THE HIVE:PURPOSE: Set up in2017, theHIVE isan industry first, specialist team within the Unilever CMI teamthat aims to make CMI more resourceful The purpose of HIVE is to 'Creating and augmenting solutions at scale, that enable capability unlock and drive 4G growth'WHAT DOES THE HIVE DO: Being the foundational team within Unilever's CMI function, HIVE works with CMI teams across the globe and leads & undertakes a high proportion of innovation consumer tests involving early-stage ideas, concept/proposition, mix, product and packagingThe HIVE role is divided into 2 partsMix testing studies which involve leading and working on innovation projects across the world thus landing efficiencies at scalea) Idea / idea screening tests -including running home grown / in house screening toolsb) Concept, Product & Concept product testsc) Pack testsd) Advertising pre-testingA big, growing & even more important part of what we do involves building new solutions and capabilities at scale to address various business pain points Some of these include:a) Strategic Rewindsb) Diagnostic deep dives focused on Brand Equity/ Market share / Penetration movementsc) Custom solutions designed for easy access to performance management metrics (dashboards/apps)d) Meta analysise) AI enabled tools designed to improve quality of stimulus going into mix testingHOW IS THE HIVE STRUCTUREDThe HIVE mirrors the business groups in UL and each member of the team isassigned to work oneof the 5 divisions - Home Care, Personal Care, Beauty & Wellbeing, Nutrition and Ice Cream Each member leads one category (depending on the ) within a business group.

We are a global team that is largely based inMumbai(India) with a few teammates based in the Europe as wellROLE OF HIVE IN NURTURING TALENT:Due to the nature of the work and the exposure to foundational CMI skills, HIVE offers fantastic opportunity to hone one's skills Post successful completion of a stint in HIVE, HIVE teammates move into other roles (Performance Management,Category focused rolesetc) within UL CMIWE ARE LOOKING TO MAKE ADDITIONS TO THE CMI HIVE TEAM IN MUMBAI HOROLE RESPONSIBILITIES:.

Lead ALL projects independently end-to-end (from briefing, agency coordination, deployment, reporting & analysis) ensuring 100% OTIF (on time in full) delivery while always seeking to adding value at every step and delighting business partners through excellent collaboration & consultation Work closely with the business to understand pain points and then devising solutions to address the same Lead/develop new techniques and solutions that can be standardized and scaled by HIVE, enabling cost and time efficiencies.

Upskilling to become category knowledge experts who can not only absorb, assimilate, and synthe knowledge but also disseminate analysis and findings to drive business actions Stakeholder management: this involves both internal stakeholders such as Marketing/CMI and other teams / contacts, along with key agency partnersKEY SKILLS & REQUIREMENTS: Hands-on experience with both qual and quant research techniques.

Provenexpertiseinanalyticalskillsand data interpretation Displaying a growth mindset - showcase ability to learn, grow, create impact and not afraid of taking risks Passionfor understandingconsumersandinternalbusinesspartner needs Ability to workcollaboratively& efficiently ina teamas well as independently, incl u d in g demonstrating a high degree of accountability Is a self-motivated individual.

Creative thinking to combine technology, solutions or people to create something new Openness & willingness to 'unlearn' & learn - esp from failures

Hindustan Unilever is looking for .

Hindustan Unilever is looking for Any Graduate / Post Graduate profile candidates.