Senior Manager Customer Life Cycle Management Digital Business 2122 Job In Sony Pictures Networks India In India, Mumbai

Job DescriptionPosition:Senior Manager - Customer Lifecycle Management, Digital BusinessPurpose:The incumbent will be responsible for Customer Lifecycle Management Profile for India Direct Consumer BusinessEducation:MBA or equivalent degreeExperience:8-12 years in CLM ProfileLocation:MumbaiReporting Relationship:Lead - Customer Lifecycle ManagementBusiness/Channel/Function:Digital BusinessKey Responsibilities:

• Effective Base Management
  • Daily monitoring of Subscription base basis usage engagement KPIs
• Identification of base basis Customer Engagement matrix, which may move to Churn bucket
  • Daily Monitoring of Engagement KPIs and Plan campaigns for customers showing sign of drop in usage
  • Data Analysis driven strategic initiatives to enhance effectiveness of engagement
  • Drive Growth & Retention Funnel to increase customer engagement and revenue
  • Developing and managing the retention strategy
• Renewal Business
  • Need to drive higher retentions from the base who are due for Renewal
  • Create Strategy to Increase Renewals from Recurring or Non-Recurring Mode of Payment
  • Drive higher retentions across all mode of payments
• Drive higher Winbacks from Old Lapsed Base
  • Create Strategy to Increase Winback Numbers from Old Lapsed Base
• Segmentation of customers
  • Creation of segments / micro segments based on Pack Subscription, Mode of Subscription, Engagement KPIs and Renewal Behaviour
• Effective Campaign Management
  • Segment - Existing SVOD Base / Base Due for Renewal / Old Lapsed Base
  • Creation & Implementation of Daily Campaign - tailoring communication to different customer segments
  • Testing Multiple Creative's for Effective Communication for Base Engagements, Higher Renewals
  • Monitor & Increase CTRs (Click through rate) from targeted base
  • Increase Campaign Conversions from targeted base

Critical Competencies:

• Behavioural
  • Strategic thinker balanced with a grasp of details Must possess the ability to switch between execution and strategy mode most effortlessly
  • Ability to see the big picture, visualize the future and develop relevant functional strategies which value add to our business
  • Ability to prioritize and cope with competing demands Must possess a sense of urgency and excellent execution and project management skills.
    
    
  • A creative thinking hat to approach vague business problems and convert them into accurate data models
  • A mix of individual contributor and business manager
  • Ability to thrive in a fast-paced, fluid and collaborative environment
  • Ability to influence and communicate cross-functionally and externally
  • Ability to think strategically about complex challenges and convert insights into straightforward, timely actions.
    
    
  • Passion for results and excellence
  • Must be able to get the job done by working collaboratively with others
  • Inquisitive and analytical mind out-of-the-box thinking bring a creative perspective to business problems applying functional expertise, business understanding and common sense

• Technical
  • Well versed with ML, SQL, Data Analysis Tools, CRM

• Other Personal Characteristics

The successful candidate must be bright, quick, and a team player who also possesses independence of thought and opinion to provide candor and honesty to support and influence key business decisions Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect.

Personal traits which will make one an ideal candidate for the position are:

• • Straightforward, professional and polished
  • Excellent communicator
  • High energy, with an ability to motivate
  • A do-it-yourself orientation, consistent with the company's 'roll-up the-sleeves' culture
  • Positive outlook with an ability to deal with ambiguity
  • Is a balanced individual capable of developing creative solutions while anticipating and mitigating risks
  • Has business acumen and is a strategic thinker
  • Is an independent thinker and assertive Can voice his/her opinion against top management and other stakeholder in a professional manner

Why join usSony Pictures Networksis home to some of India's leading entertainment channels such asSET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouseOur independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital MediaBut our quest to Go Beyond doesn't end there.

Neither does our search to find people who can take us thereWe focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years- Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India- ET Human Capital Awards 2021- Winner across multiple categories- Brandon Hall Group HCM Excellence Award - Outstanding Learning PracticesThe biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!Job Requirement

Sony Pictures Networks India is looking for .

Sony Pictures Networks India is looking for Any Graduate / Post Graduate profile candidates.