Senior Manager Job In Pepsico In Hyderabad / Secunderabad, Telangana, India

OverviewThis role is responsible for analytical support of Marketing Transformation effort to better understand how to right the Advertising & Media (A&M) spend to support PepsiCo's growth aspirationsThe project will aim to unlock 5-15% reinvestment and savings opportunities across PepsiCo Advertising & Media (A&M) spend, while developing a clear and data-driven framework for ensuring marketing spend is at a level that can support the next horizon of revenue growth at an improved margin profile while maintaining Pep+ objectivesThe scope covers Analytics support of Diagnose and Deliver stage of transformation project, including A&M spend cube set up, review and validatation of spend cube through syndication, analyses of A&M spend via benchmarks and standard set of analyses, set up sprint tools Responsibilities

• Analytics support of 8-14 Marketing transformation projects per year
• A&M spend cube set up, ownership of MSA model inputs and outputs
• Data collection from multiple data sources, formatting, clearing spend gaps, liaising with A&M Project Manager on misclassified spend Translate Black Swan taxonomy into industry-based for standardized Diagnose phase outcome
• Management of data input and analysis out for A&M spending rightsizing model
• Quality checks and on-going changes
• Set up sprint tools for Deliver stageof A&M productivity projects
• Participate in weekly / daily meetings and reviews preparation for SteerCo & other internal communication from analytical side support communication processes with A&M Productivity leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
• Liaise and align with A&M Productivity team to setup and execute ongoing reportings, analytics, (utilizing dashboards, templated decks, and reporting tools) partnering with A&M Productivity expert, A&M Finance BP in mapping BU A&M spend process, initiatives impact, progress vs business case, risks and mitigation plans
• Provide preliminary commentary to explain business performance, drivers, and optimization opportunities leverage business performance explanations from teams around the world to incorporate considerations beyond data into reporting
• Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data
• Support processes/formatting for output adherence and delivery to agreed scope - in line with the agreed timelines, aligned templates and content management
• Establish safe guards and automate data quality checks, e.
  
  g, regular trend-watch of data streams to identify and address potential trend breaks
• Improve existing processes based on feedback loop leverage global/regional synchronization efforts to drive further streamlining and unification of data sets for future digitalization work support simplification, standardization and digitalization efforts (in cooperation with global and GBS stakeholders)
• Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
• Help A&M Productivity vertical leadership develop and finetune internal processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Leading internal capability building effort in A&M Productivity Analysts to enable PepsiCo to drive A&M Productivity projects independently from H2 2023 and developing sustainable solutions for the BU in the long term

Work with external consultants (McKinsey team) ensuring A&M productivity knowledge transfer to GBS team Co-shadow 2023 projects codifying learnings for A&M Analytics capability.

• A mid-level Insight or Analytics professional with experience in a leading consumer goods company With atleast 9 years+ experience
• Education: Masters in Maths, Statistics, Economics, Sociology, Marketing
• Experience in working with large data cubes
• Can synthe multiple, disparate data sources into compelling growth strategies
• Strong collaborator: actively creates and participates in opportunities to co-create solutions across markets will be willing and able to embrace Responsive Ways of Working
• Knowing the Business Cold: Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions
• Proven analytics, business analytics, research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry A&M services providers
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
• Experience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R and SPSS desired
• Operational experience from business servicing sector and/or consulting experience would be a plus

Fluent English - obligatory Qualifications

• World-class stakeholder management skills
• solution-oriented approach to problem solving
• ability to identify and capitalize on opportunities to gain efficiencies and improve process & deliverables
• depth and breadth of custom and syndicated research/analytics
• strong understanding of internal & external data sources that could contribute to the reporting and analysis function
• very strong analytical thinking with proven ability to connect data & insight, various A&M data providers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business

Pepsico is looking for .

Pepsico is looking for Any Graduate / Post Graduate profile candidates.